Due to the increasingly complex, indeterminate, and sometimes overwhelming nature of the globalised world in which we live, we all inevitably desire a more controllable future. This lack of control contributes to the creation of all sorts of anxieties as we feel helpless in the face of such problems and leads us to attempt to find the underlying cause of such anxieties and plug them up by whatever means possible. According to the “Locus of Control Theory” as outlined by Julian Rotter, there are two main kinds of personal belief that people have. They are either Internal or External. People with External Locus of Control beliefs believe that their destiny is led by fate, luck, the environment or a higher power, and they also tend to be more prone to stress, less productive, and have a higher tendency to become depressed.

To help them overcome these uncontrollable feelings, these angst ridden fears, or fatalistic beliefs, I want to suggest in this project that by using superstitious beliefs as a space of action, we might be capable of transforming these feelings into positive, lucky, and life affirming beliefs.

Following the insights of aversion therapy I have attempted to pair these sorts of negative feelings or superstitious beliefs to those everyday objects that they are most commonly associated with, and then transform their use in a way that hopefully also allows us to either see through the illusion of these beliefs, or at least become more familiar or comfortable with them.

Unfortunates is a set of objects offers an opportunity for the user, through the humorous reappropriation of everyday objects of superstition, to redesign their beliefs about their future, their destiny, or their relationship to their world.

many thanks to my guest model : Sasamon Rattanalangkarn
and Nitipak Samsen for all the support




In progress of making Unfortunates 

Prospect, Postgraduate degree show : 2008